BROCHURE PRINTING
Your brochure acts as an outlet for your business offering – Be that a service or product and getting the content of this brochure right is vital. One must keep following five important concepts mind while brochure printing and creating the Brochure’s Content.
1. Brochure Printing : Focus on the 
Reader –
Always focus your content on the benefits it brings for your customer or audience. Create the Brochure Printing from the perspective of who will be reading it. Always remember that few people will read a brochure from cover to cover. Most will likely skim through the brochure to extract the information most useful to them. Knowing that in advance can help you create a simpler layout that is easy to navigate. Also, try to use the words your audience would use and avoid industry jargon.
2. Plan Out Your Text, Photos & Artwork –
The wordings and other design components of your brochure printing are the vehicles that transport your message, so you want to use them wisely. When laying out a brochure, less is often better than more, so never try to pack your brochure with too much information or the important points will get lost in the clutter.
Also, to maintain a consistent and clean look, never try mixing too many font styles and choose fonts that are easy to read. Similarly, don’t make the common mistake of overusing the bold or underline feature within blocks of text. Consider bullet points and numbered lists as simple ways to make verbiage more user friendly for brochure printing.
If possible, use one or two large photos instead of many small photos on a page or spread. Also, one should remember that the colors & design of the pages must be consistent throughout the brochure and should complement the subject matter.
3. Use An Attention Getting Cover –
The cover sets the tone for the entire brochure, so it must be designed well. And depending how the brochure is distributed, the cover is the first impression someone has of your organization.
The temptation is often to proclaim the name of the organization or product on the cover. However, this practice may not serve you as well as if you stated a strong benefit to the reader or asked a question to draw them into the brochure and brochure printing.
If your organization has a recognizable logo, by all means place it on the cover but still give it less prominence than your headline. In addition, a single colorful image helps capture the subject of the brochure ideally and practically, stimulating interest for the readers.
4. Include A Simple Call to Action –
The call to action is what you want the customer or reader to do after they have looked through your brochure. Always keep call to action panel simple and make the action easy to perform. If the brochure is strictly informational in nature, your call to action can be as simple as possible.
5. Contact Information should be clearly provided –
For your call to action to get succeeded, you must have your complete contact information, easily be found on the brochure. The best place to put it is right near your call to action. Also, the back cover is usually where most people look when they want to contact you.
BROCHURE PRINTING in PRINTFAST
A brochure must be designed to cast the best possible light on your organization. Brochure of the company must be created from the best artwork as well as paper quality one can afford. There are an overwhelming number of options, whenever you design and print a brochure, so get your printer involved early in the process to help you make the proper choices. This will save you time, money and regrets in the long run.
Please visit Printfast website for more information.
5 things to remember during poster printing
Poster Printing in Toronto : If you have been given the task of creating a poster for your client, you might have very little clue where to begin with. It’s easy to assume that poster printing is no different to designing a business card or leaflet, but in most cases, this couldn’t be farther from the truth. Poster printing needs more attention to detail in comparison to flyer printing, sign printing etc. Here are the few guidelines that you must follow when it comes to poster printing:
#1: Understand the demographic of your poster
Being a designer, it’s quite easy to view each new project like ‘another design job’ when you are commissioned by a client, but one should always reme,ber that during poster printing, every design always has a purpose or an aim. Essentially, the aim of any poster is to communicate a desired message to a particular group of people. It must inform its target audience about a product launch, campaign movie, event or whatever it may be. Poster printing work needs to be worked in the most simplistic as well as visually enticing way possible.The first thing you must figure out is the aim of your poster & understand the target demographic. Ask yourself these questions:
Q1. What is the desired message?
Q2. Who is the target audience?
Q3. What information MUST the poster give?
Q4. What is the overall aim of the poster?
By deciding early on these grounds, you will be able to eliminate the possibility of a cluttered design packed with pointless information or words. You will also start understanding how to communicate effectively with the intended audience.
#2 – Find A Focus Point
During poster printing, always remember that the poster must be designed around a main focus point & that focus point must help to communicate the message/idea behind your poster in a visual manner. Whatever the subject matter of your poster is, it always helps to create your design around a single focus point.
#3 – Make It Eye – Catching
Generally, posters are used to catch the attention of passers-by & to communicate a desired message. No matter how great your message is, but if your poster doesn’t catch the eye of your target demographic in the first place, it’s rendered pretty useless. Obviously, a clear focus point and a simplistic design are both attributes of an eye-catching design but there are other factors too.
Bold typography as well as contrasting colors help to create an extremely eye-catching poster. The orange & black complement each other, yet also contrast to create a visually enticing design. You shall also notice the use of large bold typography which further helps to grab the attention of the target demographic.
#4 – Pay Attention To Detail And Consistency
Attention to detail and consistency is an important part of any design, and most important when it comes to poster printing, but perhaps even more so with large printed materials such as posters. When printed, posters are usually pretty large and thus, any inconsistencies and/or lack of detail are easily spotted. You need to be crafting pixel perfect poster designs, otherwise be ready to have a pretty unhappy client.
To keep things consistent, you should use a limited color palette (no more than 2 – 4 colors ideally), keep a consistent style throughout the design (e.g. masculine or feminine) and also, use consistent shapes and/or typography. If you look at the ‘wear-ever’ poster above, you’ll notice how it incorporates all of these factors.
Similarly, you need to pay attention to detail. This means ensuring pixel perfect font spacing, borders and font sizes throughout your design.
#5 – Utilize Multiple Fonts
In our opinion, typography is one of the most difficult aspects of design and probably, it comes as no surprise that so many designers get it completely wrong. That’s why a lot of designers tend to play it safe and rather than incorporating multiple typefaces into a design, they opt for just one. Truthfully, there is nothing really wrong with using just one or two typefaces because it can often help to create a consistent design, but if you know what you are doing, using multiple typefaces can really bring a design to life. It’s also especially great for posters.
#6 – Take Regular Breaks
It doesn’t matter whether you are designing a business card, flyer, leaflet or in this case a poster, it’s important to take regular breaks from the design process. It’s pretty easy to grow accustomed to the design you’re working on and after countless hours slaving away in front of your computer screen, it gets increasingly difficult to differentiate a poor design from a great design.
By taking regular breaks, you’ll be able to give your mind a chance to rest and often you’ll find that when you return, you’ll see your design in an entirely different light.
It almost always pays to turn off your computer and completely neglect your poster design for a day or two (yes, that means not even a quick glance). A fresh pair of eyes can work wonders specially when you are trying to perfect the poster design for that all-important client.
