Poster Printing : Advertising your business is imperative in the present age because of cutting edge competition and you cannot expect rapid business growth unless and until a workable advertising strategy is employed. You can choose from a number of available options to market your services to people. Internet marketing is a modern as well as an efficient method to promote your services and products but, the effectiveness of poster printing cannot be denied. With the introduction of new and improved methods of poster printing, the quality of the prints has become considerably better. Today Poster printing, along with other print mediums like: Mug printing, T-Shirt printing, Sign printing & calendar printing, companies offer services to not only print, but also design posters for advertising campaigns. Here are 5 key advantages of Poster Priting:
1. Poster Printing is Low in Costs
The creative process of a poster printing involves a copywriter, a graphic designer as well as a printer. You can also hire a poster distributor or simply hang the posters by yourself. It is a simple process that won’t cost too much. However, you need to be mindful of local laws that may prevent posters from being displayed in certain areas.
2. Active Response printing
People who view posters actively get engaged with their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster printing must have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop or navigating to a website.
3. Visibility
Poster printing helps you hang multiple posters in one location in order to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. When people get bombarded with the poster message, it is ensured that the message is going to sit on their hands long after they have viewed the poster.
4. Strategic location of a street or subway
You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. The biggest advantage of using poster printing is that, they can be put just about anywhere & seen by almost anyone.
Things to consider while going for poster printing
Just like Mug printing, T-Shirt printing, Brochure Printing, Poster printing can be a fun way to present a message & do some interesting things with the design. Poster design starts with a common canvas. Common poster sizes are 8.5 by 11 inch letter (or A4), 11 by 17 inches and 22 by 34 inches. Commonly, large format poster sizes are 24 inches x 36 inches. Posters can be designed vertically or horizontally, but are most commonly designed with vertical orientation. Today we are taking a look at some useful tips for improving poster printing.
1. Color Palette
If you are working on an image preparation program like Photoshop during the poster printing of your brand , always remember that some of the colors that you are able to view on your screen are not able to be replicated by a printer. This is because many programs work on RGB color while printers work on CMYK. So, before sending your poster off for printing, view it in CMYK color on your computer in order to get assured of the final color scheme.
2. Set Maximum Resolution
Remember that your design for poster printing is usually much smaller on screen than it is available in physical form, which means it might look great to you but then end up rather pixilated when it arrives back from printing. In order to avoid this, be sure to set your image to a resolution suitable for printing when creating the poster.
3. Make Allowance for ‘Bleed’
This is a very important point to remember during poster printing. If the image of your poster runs to its edges, it is advisable to include an extra few millimeters – between 3 & 5; that runs further than the dimensions of your poster. This extra allowance is called ‘bleed’ and it ensures that you don’t get white lines on some edges after the poster is cut.
4. Double check the text
While opting for poster printing, make sure that you have not made any spelling mistakes, then check again. These can often slip past you, & can be costly as well as embarrassing. Also, if you are using special fonts, then make sure to rasterize them (if you are using Photoshop), so that the printer can view them. Better yet, save the final poster as a .pdf file to make sure that it ends up exactly as you designed it.
4.5. Choose the right printing Paper
The quality, weight, as well as various other aspects of printing paper can make a significant difference to the overall quality of your poster. Hence, in order to ensure the best possible quality for your poster printing, be sure to discuss the various options with your poster printer before going ahead with the process.
4.6. Choose the Appropriate Poster Printer
Poor quality printing paper can definitely ruin the effect of your poster. But, the same goes for a lack of printing knowledge as well as expertise. Be sure to choose a poster printer that has experience in the field as well as is renowned for the highest quality work.
5 things to consider when designing posters
Posters can be really impactful tool in creating buzz around your business and are particularly useful for creating awareness around a particular event. Whether they are used as an internal or external promotional tool, posters can be very effective in getting your messages across. Posters can come in various formats, but the most popular include indoor posters, outdoor posters as well as 48 sheet posters, usually known as billboards. These are mostly used by brands as a method of creating a real impact and are a visually powerful tool. Given below are things to consider when it comes to designing your poster campaign:
1. Purpose:
Let’s start with why are you actually making a poster; what is its purpose? Are you looking to promote a sale or let people know about a music concert or upcoming event? When you design a poster, you need to have an apparent vision of where you want to go with it and a message that will be crystal clear and easy for your customers to make out. When you need to design your message, ensure that any poster you design can be scaled up or down in size, allowing for a consistent design throughout, regardless of the type and size of poster you decide to use.
2. Your audience:
The next thing to consider is about your audience. For whom you are designing this poster and what will they want to see? If you are designing something for parents, then certain colors as well as images will impact on how you design it, as you want to establish an emotional connection with your audience. Consider yourself into the shoes of your customers & then target audience before getting started on your design. Try to brainstorm some ideas and see what you come up with.
3. Use of images:
Images can be a great way of making an impact with posters and the two may go hand in hand. If you are using an image or photo in your poster, it is important to ensure that it must be of the highest quality. Low quality images are great for a computer screen and can look good on a website, but when they get increase in size to be used in a poster or billboard, they can appear pixilated and lack quality.
4. Color:
Let’s face it; one of the most impressive parts of a poster is the color. Color can really be a powerful tool for posters if it ties in with your corporate or your brand colors. Think of Coca Cola & we think of the color red. Color can be a really powerful tool when designing a poster but don’t go overboard. Make sure that you don’t have colors that will compete the attention of your audience. Color can also have a psychological impact on consumers and often impact on our emotions and how we feel.
5. Text:
The role of text in a poster is extremely important and will play a big role whether or not you audience can understand your message. The font you choose must be easy to read up close and also easy to read from a distance (really important for larger poster formats including 6, 48 and 96 sheet). We would also recommend adopting a ‘less is more’ approach to adding text to a poster as your audience or likely to have a short period of time to take in your message. Be sure to get the key points across in your text and also ensure it is printed on a legible background. Don’t have text running throughout an image and avoid using light colored text on a light background.
